11月10号,杭州钱江科技城营销策划方案征集评审会在杭州钱江经济开发区管委会召开,中国美术学院创意产业发展公司作为受邀单位参加评审会。此次评审会由开发区党工委班子成员及相关部门负责人组成评审领导小组。我公司专家中国美术学院城乡统筹研究院院长曹增节、公共艺术学院教授孙士杰、市场营销部总监王学强出席。参加评审会的单位还有高力国际公司、第一太平戴维斯公司、罗兰贝格国际管理咨询公司、基强联行公司、戴德梁行公司。
评审会上,曹增节教授作为此应征项目负责人,对“杭州钱江科技城营销策划方案”整体思路做了系统分析,并从“钱江科技城营销策划方案的主要目标”、“对钱江科技城现有规划的解读与基本理解”、“钱江科技城城市品牌与杭州城市品牌体系”、“杭州钱江科技城营销策划总体思路”四个方面进行了深入的阐述,其理念获得了评审领导组的充分肯定。
出席此次评审会的钱江经济开发区领导对我方提交的策划方案表示高度赞赏,并希望今后和中国美术学院从更多方面开展合作。
市场营销部 赵姗姗
CAACID Participated in Hangzhou Qianjiang Technology City Marketing Plan Collection Assessment
Updated: 2011-11-11
By Zhao Shanshan (Marketing Department)
On November 10th, Hangzhou Qianjiang Technology City Marketing Plan Collection Assessment was held in Hangzhou Qianjiang Economic Development Area Administrative Committee .China Academy of Art Creative Industry Development Company was invited to participate in this assessment.Professor Cao Zengjie--Director of China Academy of Art Urban and Rural Development Research Institute, Professor Sun Shijie of Public Art College, Wang Xueqiang Director of Marketing Department took part in this assessment.
As the project leader, the Professor Cao do a systematic analysis of the whole idea on the "Hangzhou Qianjiang Technology City Marketing Plan" ,was appreciated by the leaders of Hangzhou Qianjiang Economic Development Area Administrative Committee who would like to expand multifaceted cooperation with China Academy of Art.